1-800 CONTACTS A/B Testing

In 2011 tsitedesign was invited by the 1-800 CONTACTS web marketing team to start their company’s A/B and Multivariate e-commerce website optimization program. tsitedesign used HTML5, CSS, JavaScript, jQuery and SiteSpect to develop and deploy new user interface designs and functionality to optimize the conversion rate and user experience to the 1800contacts.com website. During the three years tsitedesign managed the web optimization effort, we were directly responsible for designing, developing and deploying over 124 UI / UX optimization tests, helping the web team achieve $450 million dollars in year-over-year revenue, a %22.28 over all conversion rate, and ranking the website in the top ten (second in its category) best e-commerce websites by ForeSee. (Ranking among Amazon, Apple, QVC, and L.L Bean.)